Full Time
Job description
CRM – Role
The primary focus of this role is to establish strong relationships with new customers from their initial interaction, ensuring a smooth onboarding process that drives engagement and maximizes customer lifetime value.
This position demands expertise in customer segmentation, lifecycle marketing, and CRM tools, combined with a data-driven mindset to deliver effective onboarding campaigns.
Key Responsibilities:
Develop and execute end-to-end onboarding strategies to engage, educate, and retain new customers from their first interaction.
Plan and manage multi-channel onboarding campaigns (email, SMS, push notifications) to welcome, inform, and activate new users.
Identify key stages in the customer onboarding journey and design automated workflows to guide customers through these stages.
Leverage customer data to create personalized onboarding experiences tailored to specific segments, ensuring relevance and impact.
Track and evaluate the performance of onboarding campaigns using metrics such as activation rates, churn, and early retention.
Collaborate with Product, Marketing, and Customer Support teams to ensure the onboarding process aligns with the overall customer experience strategy.
Conduct regular testing to refine communication strategies and optimize messaging and onboarding touchpoints.
Skills & Experience Required:
A minimum of 1 years of experience in CRM, Lifecycle Marketing, or Customer Engagement roles, ideally within the iGaming or Sportsbook industry.
Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
Exceptional written and verbal communication skills, with experience in crafting customer-facing content.
In-depth understanding of customer behavior and the ability to design onboarding journeys that cater to diverse personas and preferences.
email: [email protected]